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Google shuts failed social network Google+ – Tracking Times
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Google shuts failed social network Google+

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Google+, the search giant’s failed social network, has finally been laid to rest on Tuesday morning.

Launched in 2011 and competing with Facebook and Twitter, it was Google’s fourth attempt at a social network.

But the platform failed to win people over, even after Google pushed it upon the thriving YouTube community.

By the end of 2011, analysts were already writing obituaries. But Google decided to close the site only after discovering a data breach, in 2018.

What was Google+?

Google+ was launched as an invite-only platform in June 2011, before opening up to the public later in the year.

It had many of the features typical of social networks, with the ability to post photos and status updates on individual feeds.

Google+
Image captionGoogle+ looked like a regular social network

However, Google also described it as a “social layer” designed to work across all its services.

Its key features included the ability to sort friends into “Circles” and make group video calls with “Hangouts”.

Google boasted that millions of people had signed up within weeks of the launch.

The problem was few people were using it.

Google+ circle
Image captionContacts could be sorted into Circles

“I click on my newsfeed and see tumbleweed blowing through the barren, blank page,” wrote Paul Tassi, for Forbes, within weeks of the platform’s launch.

“It’s a vast and empty wasteland, full of people who signed up but never actually stuck around to figure out how things worked.”

What went wrong?

“Google+ was destined to fail from day one,” says Matt Navarra, a social media consultant.

“Issues with an unwieldy and changeable UI [user interface], being the latecomer versus giants like Facebook, a disjointed user experience, and rumours of internal disagreements about how Google+ would be leveraged” all affected the platform, he says.

Google+ operated a strict real-name policy and banned people who used pseudonyms or screen names, often locking them out of other Google services such as Gmail.

Unusually, it also went after brands and businesses that set up profiles, deleting their pages.

It later admitted this had been a mistake and decided businesses could set up Google+ profiles after all.

But those that did sign up to take a look were often confused by what they saw.

Where Facebook had “likes”, and Twitter had “Favourites”, Google+ had the cumbersomely branded “Plus One” button.

“If you liked this post, make sure you’ve Plus-Oned it,” said nobody ever.

What did Google do next?

In a bid to boost engagement, Google “integrated” the social network with services such as Gmail. Then, in 2013, it wrapped its tentacles around YouTube.

Following the merger, anybody who wanted to comment on YouTube videos had to have a Google+ account.

The move attracted fury from prominent video-makers who felt their success was being used to prop up the struggling social network.

Emma Blackery
Image captionSinger and songwriter Emma Blackery’s song slating Google+ went viral

App reviewers on the Google Play store were also required to have a Google+ account.

Suddenly Google+ appeared to be alive with activity, as YouTube comments, “liked” videos and app store reviews were automatically cross-posted on the platform.

Google boasted that the platform had 500 million users – but how many were engaging?

“I look at the profiles of the family and friends I invited to join and find that their presence in Google’s shiny new world ranges from sparse to non-existent,” wrote BBC News technology correspondent Rory Cellan-Jones in 2011.

“The big question is whether the 750 million people who currently use Facebook and the 100 million who are signed up to Twitter will decide they need to move – or need yet another social network in their lives.”

What killed Google+?

In April 2014, the founder of Google+, Vic Gundotra, left the company and changes came swiftly.

Successful features such as Hangouts and Photos were separated from Google+ and run as independent services.

Google started to disentangle Google+ from its apps such as YouTube and Google Play, much to the delight of video- and app-makers.

In 2015, Google+ had a makeover designed to focus on “communities” but this also failed to ignite interest in the platform.

In the end, it was the discovery of two data breaches that spurred Google to close the platform.

In 2018, it admitted bugs in its software meant the private information of up to 52 million members had been accessible by third-party developers.

The Google cemetary
Image captionSome of the gravestones in the Google Cemetery

Suddenly, Google was happy to admit that few people genuinely used the platform.

“The consumer version of Google+ currently has low usage and engagement – 90% of Google+ user sessions are less than five seconds,” it said in a blog.

Google+ has now been commemorated on both the Google Graveyard the Google Cemeterywebsites, which keep a record of the search giant’s failed projects.

The Google Cemetery site was created by Naeem Nur “to make my friends keep on working on their new ideas, even if they fail”.

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As Nigerians Battle Pains Of Soaring Petrol Price

This is more than just about fuel; it’s about the larger picture of governance failure. The fact that a country as oil-rich as Nigeria can’t provide affordable fuel for its people is a tragedy.

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BY IFEANYI MOGBOLU

The Daily Times-The latest fuel price hike in Nigeria is beyond frustrating. Every time we think it can’t get worse, it does, and yet again, ordinary Nigerians bear the brunt of it.

It’s like a never-ending cycle, where the government’s promises of reforms or stabilisation always end up as empty rhetoric. The cost of living is already sky-high, and now, with fuel prices rising again, transport fares, food prices, and basic commodities are bound to follow suit.

It’s enraging because it doesn’t feel like anyone is truly considering the everyday citizen who is struggling just to survive.

This is more than just about fuel; it’s about the larger picture of governance failure. The fact that a country as oil-rich as Nigeria can’t provide affordable fuel for its people is a tragedy. The subsidies are gone, and now we’re left in a situation where the prices of everything keep climbing, while salaries remain stagnant or non-existent for many.

The disparity between the elites and the masses is growing, and it feels like nobody in power truly cares about the suffering of the people.

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The anger isn’t just about fuel; it’s about the entire state of living. Nigerians are exhausted. There’s no sense of security; power supply is erratic, basic infrastructure is crumbling, and inflation is at an all-time high. How do we live like this? Every day is a battle to make ends meet, and the government seems utterly disconnected from the struggles on the ground.

It’s infuriating that while politicians and elites live in luxury, the rest of us are left scrambling for the bare minimum. The state of living is unbearable, and the lack of empathy or real action from those in power only adds salt to the wound.

There’s a deep sense of anger and betrayal that comes with seeing your country’s wealth mismanaged, while the people continue to suffer. It’s hard not to feel like we are constantly being taken for granted, pushed further into hardship without any hope of relief. Something has to give, because this state of affairs is unsustainable.

QUOTE:

The anger isn’t just about fuel; it’s about the entire state of living. Nigerians are exhausted. There’s no sense of security; power supply is erratic, basic infrastructure is crumbling, and inflation is at an all-time high. How do we live like this? Every day is a battle to make ends meet, and the government seems utterly disconnected from the struggles on the ground. It’s infuriating that while politicians and elites live in luxury, the rest of us are left scrambling for the bare minimum.

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Nigeria To Receive $5.600,000 From Bill Gates, For Health And Agricultural Reforms, GMOs

Alongside the activities surrounding the 79th United Nations General Assembly in New York, Vice President Kashim Shettima held a meeting with the Bill and Melinda Gates Foundation leading to the announcement of the donation by the Foundation’s head of Global Development.

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Bill Gates, GMOs, KASHIM Shettima

Bill and Melinda Gates Foundation is giving Nigeria through Vice President Kashim Shettima, a $5.600,000 funds to speedy up health and agricultural reforms in favour of the GMOs in Nigeria, and flood relief.

Through the Foundation’s head of Global Development Programme, Dr Christopher Elias, Bill Gates pledged $5 million grant approved for Lagos Business School and partners to develop the agricultural economics they called “industrial cassava” and $600,000 for flood relief in Borno State and other health sector initiatives.

Alongside the activities surrounding the 79th United Nations General Assembly in New York, Vice President Kashim Shettima held a meeting with the Bill and Melinda Gates Foundation leading to the announcement of the donation by the Foundation’s head of Global Development.

Recall that on 4 September, Bill Gates had described the Nigeria’s economy as “stagnated” and proposed agricultural reforms for faster and increased growths in crops, fruits, vegetables amongst others to enhance nutritional values of the Nigerian citizens through the agricultural sector.

In that meeting Chaired by Vice President Kashim Shettima, Bill gates urged Nigeria to adopt “innovative crop varieties with shorter growing periods, higher yields, and better pest resistance” pointing to the GMOs to address the food crisis.

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Moreover, at the 79th UN General Assembly in New York, VP Shettima reaffirmed to the Bill and Melinda Gates Foundation, the commitment of the administration of President Bola Ahmed Tinubu prioritizing health, nutrition, and agricultural development in Nigeria’s national agenda.

In a statement by Senior Special Assistant to the President on Media and Communications, Office of the Vice President, Stanley Nkwocha, Shettima said: “we are deeply committed to addressing the pressing developmental challenges facing our nation, particularly the significant malnutrition crisis”.

He emphasised the Federal Government’s dedication and urgently working to secure locations for maize production under the Telemaze programme.

VP Shettima, promising swift action to the Gate’s Foundation on import permits for certified seeds, the VP said, “We recognize the critical importance of food security and industrial agricultural development. The Cassava Accelerator programme, in particular, holds immense potential for our economy.

“We are pursuing a whole-of-government approach to digitisation and data exchange systems, which we believe will revolutionise our public services,” he added while reiterating the government’s focus and commitment to digital transformation.

“With the expertise” of Nigeria’s ministers, “and the continued support of partners like the Gates Foundation,” the nation remains confident in its “ability to drive meaningful change and improve the lives of all Nigerians.”

In his response, President of the Global Development Programme at the Gates Foundation, Dr. Christopher Elias, said the Foundation is burdened with worries of the severe flooding in Borno, and is “committed to supporting Nigeria in times of crisis.”

Speaking of Polio, the Foundation said, “We’re impressed by the national task force’s efforts to eliminate variant polioviruses by year-end,” Dr. Elias noted.

Also, President of Global Growth & Opportunity Division at the Bill & Melinda Gates Foundation, Rodger Voorhies, detailed plans for scaling up drought-tolerant maize production and advancing the Nigeria Cassava Investment Accelerator programme emphasizing that a $5 million grant has been approved for Lagos Business School and partners to develop the agricultural economics of industrial cassava.

In his words, “Industrial cassava presents a multi-billion-dollar opportunity for Nigeria,” Voorhees stressed.

He requested import permits for 5,000 metric tons of certified GMO maize seed to build a foundation seed system in Nigeria.

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Managing, Leading, Building Institutions And Sustainability

The two primary tasks of a top-level leader are to exploit and explore the organisation with people for now and in the future.

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Babs Olugbemi

By Babs Olugbemi

One of my concerns for leaders is their capacity to be ambidextrous. Regardless of years of experience, knowledge, and leadership capacity, the lack of a clear distinction between managing and leading on the one hand, leading and building institutions on the second layer, and ultimately focussing on sustainability is a significant threat to successful leadership change.

I have followed events and people at C-suites, coached some, and developed frameworks for leadership development. Based on the personalities and styles of the new leaders, I have confirmed my fears about leadership sustainability in most African organisations.

“Successful leaders can aptly differentiate themselves and their roles without necessarily seeing activities as performance, focussing on what is required of them with appropriate tenacity and influence.”

The challenge for leaders is how to lead for the present and future without losing sight of the stakeholders’ immediate performance expectations. Successful leaders can aptly differentiate themselves and their roles without necessarily seeing activities as performance, focussing on what is required of them with appropriate tenacity and influence.

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In my walk as a leadership coach, I have keenly observed leaders who are managing rather than leading. Managing involves ensuring that processes achieve their intended outcomes. Leaders are above managing and should focus on creating an enabling environment for innovation, inventions, and team collaboration. The primary role in leading is not to monitor process outcomes, though critical to the company’s overall objectives, but to align corporate values with the people’s aspirations to create an engaged and ownership-thinking mindset ready to take on challenges and explore opportunities. An alignment of corporate and personal goals will not only deliver the present performance expectations. Still, it will also incubate innovations to adapt to future market demands and the sustainability of the business.

Unfortunately, the capacity for ambidexterity is rare and often marked by leaders’ exposure, approach and styles, perception, and perspective of their roles in the organisation. A leader with a wrong foundation in these areas is set for failure and awaits unfavourable decisions from the board of directors. A top-level leader might manage their teams instead of leading them. Not all leaders can combine leading for the present with building institutions. However, anyone able to submit themselves to an institution-building mechanism can champion sustainability. Aside from being a leadership coach, I help leaders achieve sustainability.

Mathematically, creating an ambidextrous organisation is beyond leading. It is to lead and build an institution that focuses on sustainability in all aspects of the organisation—employee fulfilment, customer retention, strategy effectiveness, performance evaluation, stakeholder management, process improvement, and goal congruence.

In a nutshell, the role of successful leaders in ambidextrous organisations is striking a balance between exploiting current assets and capabilities to ensure short-term success and allocating enough energy and resources to exploration to ensure future viability. The two primary tasks of a top-level leader are to exploit and explore the organisation with people for now and in the future. The two seemingly contradictory aspects—exploitation and exploration—encompass different strategies and processes and have different targets and outcomes (March 1991; O’Reilly & Tushman, 2004; O’Reilly & Tushman, 2013).

O’Reilly and Tushman described the two concepts as follows:

  • Exploiting: Exploiting involves building on an organisation’s achievements and maximising returns on previous investments. It focuses on responding to current business demands to remain efficient and competitive within an established market niche, as well as on maintaining an existing customer base and stakeholder relationships. Examples of exploiting are activities focused on continuous improvement, benchmarking, and redesigning business processes.
  • Exploring: Exploring focuses on expanding an organisation’s knowledge and capabilities, pioneering new products and services, and discovering and venturing into untapped markets.

The common area of practical bottlenecks in exploiting and exploring in organisations is a need for foundational trust and cohesion among the resources, especially the human capital, which are often treated as costs rather than assets to the organisations. Among all the factors of production, only humans can be ambidextrous with the capacity to think about changes in economic parameters and adjust their behaviours to match the time, content, and contextual requirements.

While organisations might have the resources to deploy in fighting competition, technology to obtain first-mover advantages, and production capacity to maximise output from input, none is compared with the potential of an engaged workforce.

Therefore, for leaders to be successful, they must refrain from operating in the realm of managing. They should operate in the capacity of institution builders, with the mindset of creating sustainable leadership and growth with people first and other factors of production second.

Consequently, only the leaders who prioritise their people over profits, pride, and organisational arrogance will be successful in the long term.

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