By Dr. Alan Zimmerman

In the final analysis, when everything is said and done, your
character will prove to be more important than your career. Put another
way, your character is more important than your talent. You see it all
the time. People with talent often make it into the limelight, but
without a strong character, they rarely stay there very long. Their
absence of a strong character eventually topples them.

Leadership expert John Maxwell noted:

• Talented people are sometimes tempted to take shortcuts. Character prevents that.
• Talented people may feel superior and expect special privileges. Character helps them know better.
• Talented people are praised for what others see them build. Character builds what’s inside them.
• Talented people have the potential to be difference makers. Character makes the difference in them.
• Talented people are a gift to the world. Character protects that gift.”

That being the case, you need to know the answer to two questions…

1. What is character?

It’s quite different than being a “character.” Will Rogers, the great
comedian of the Great Depression, commented on that. He told to people
to “live in such a way that you wouldn’t be ashamed to sell your parrot
to the town gossip!”

And character is not something that comes ABOUT as a result of
crisis; it merely comes OUT in a crisis. As Robert Freeman puts it,
“Character is not made in a crisis; it is only exhibited.”

In reality, character is composed of three things…

• HAVING the right values.

  As columnist Bob Talbert writes, “Teaching kids to count is fine, but
  teaching them what counts is best.” Unfortunately, our world and our
  organizations are having some major problems in this area of values.
  Just look at the research. When you ask Westerners what they want out of
  life, their number one answer is “I want to be happy.” When you ask
  Easterners what they want out of life, their number one answer is “I
  want to be successful.” I think our whole world would be in much better
  shape if the number one universal answer was “I want to be good.”

Of course, HAVING the right values is not enough. As values expert Dr.
Sidney Simon has written extensively, you’ve got to walk your talk.
You’ve got to know what you value, and you’ve got to live by what you
value. So the second ingredient of character is…

But there’s one more element in character. We all know people who
“technically” HAVE the right values and “typically” DO the right things,
but they’re still unpleasant. They’re not the type of people you want
to be around. So character has a third element, and that is…

Taggart wrote:

“I wish I were…

honest enough to admit my shortcomings;

brilliant enough to accept flattery without it making me arrogant;

tall enough to tower above deceit;

strong enough to treasure love;

brave enough to welcome criticism;

compassionate enough to understand human frailties;

wise enough to recognize my mistakes;

humble enough to appreciate greatness;

staunch enough to stand by my friends;

human enough to be thoughtful of my neighbor, and

righteous enough to be devoted to the love of God.”

It may be worth a few minutes of your time to see how you stack up
against those 11 characteristics. I know it opened my eyes as to where I
needed to grow my character.

However, if that seems too difficult, you might try Marcelene Cox’s
test. As a 20th century author, she proclaimed, “No man knows his true
character until he has run out of gas, purchased something on the
installment plan, and raised an adolescent.” Simply take a look at how
you behaved in those situations to see if you were or if you are a
person of character.Once you know the meaning of character, the second question is…

2. How do you build a strong character?

If you were lucky, you were raised in a family that modeled good
character all the time, and you soaked it up unconsciously. And if you
were very lucky, you were also educated by teachers who modeled good
character, and you chose friends whose lives were filled with character.
You learned from their examples. Good character became an almost
automatic, natural part of who you are.

The truth is… very few people are that lucky. Almost everyone has some
work to do when it comes to improving his/her character. And the good
news is you can change and grow your character if you will practice the
following behaviors…

• DECIDE to be self-supporting.
  No one owes you a living. Not your parents, not your employer, and not
  the government. Unless you are totally disabled by some unfortunate
  event, you are in charge of you. And the quicker you decide that, the
  better you will feel the and the better person you will be. In fact,
  there is no way you can have any sense of self-esteem if you think it’s
  somebody else’s job to take care of you. The great orator, Robert G.
  Ingersoll spoke of that in the 1800’s when he said, “Every human being
  should be taught that his first duty is to take care of himself, and
  that to be self-respecting he must be self-supporting. To live on the
  labor of others, either by force which enslaves, or by cunning which
  robs, or by borrowing or begging, is wholly dishonorable.”
• SEEK continual education.
  No one is perfect. Everyone has room for improvement. And improvement
  can only come through education, whether formal or informal. Indeed,
  what you learn from your job may be more important than the money you
  earn. As business leader Harold Geneen noted, “In the business world,
  everyone is paid in two coins: cash and experience. Take the experience
  first; the cash will come later.”
• SPREAD kindness.
  It may be one of the best ways to build your character. As T. Rubin
  notes, “Kindness is more important than wisdom. And the recognition of
  this is the beginning of wisdom.” When you’re kind to others, you grow
  your character. It’s a total win-win-win. And your acts of kindness
  should have nothing to do with how you feel or the struggles you face.
  Charlie “Tremendous” Jones often said, “Many times the Lord will take
  you through experiences that have nothing to do with you but are meant
  to help you understand what others are going through.” That being the
  case, Charlie would say we need to move away from being thin-skinned and
  hard-hearted. We need to become thick-skinned and soft-hearted. In
  other words, spread kindness simply because it’s the right thing to …
  and your character will grow.
• WORK on yourself.
  Follow the advice of legendary author and speaker Jim Rohn. “Work
  harder on yourself than you do your job.” And a part of that work is
  listening to yourself. When I was at the North Pole a couple of weeks
  ago, there was a sign that read, “When your heart speaks, take good
  notes.” Good advice.
• PURSUE excellence.
  I learned that from my parents and the way they ran their small
  business of raising and selling Christmas trees. They always told me
  that people will never know how long it takes to do something. They will
  only know how well it is done. You see … being a person of character
  has little or nothing to do with the position you hold or the title you
  carry. It’s all about the way you do your job. Even Booker T.
  Washington, the one-time slave and later-on biologist, talked about
  that. He said, “Any man’s life will be filled with constant and
  unexpected encouragement if he makes up his mind to do his level best
  each day.”
• ADD value.
  Whatever you do, whomever you meet, add value to that transaction. Leave
  the situation or the other person a little bit better than you found
  them. For example, you could add value to your job by contributing to
  the organization’s bottom line. Just ask yourself one question on a
  regular basis: “If this were my money instead of the company’s money,
  would I spend it this way?” Apply this question to everything from your
  expense account to buying new office equipment.
• PRACTICE persistence.
  People of character are known for their persistence. They don’t bail
  out when the times get tough. They just keep on keeping on. As Deborah
  McGriff notes, “We must always go the second mile. When we go the first
  mile, we simply do what is required of us. It is when we go the second
  mile that excellence is achieved and minor miracles happen.” And it’s
  that second mile that distinguishes people of character from plain,
  ordinary folks. Of course, it’s easier said than done … to practice
  persistence. But it will be easier if you keep on repeating Dean
  Karnazes affirmation: “Run when you can, walk when you have to, crawl if
  you must; just never give up.”
• DETERMINE to be determined.

  People are very rarely overnight successes. And character is seldom
  achieved in one fall swoop. More often, character is the result of a
  long process of determined determination. Roscoe Dunjee observed, “Some
  people succeed because they are destined to, but most people succeed
  because they are determined to.”

It’s one of the secrets of success that determination plays a bigger
role in your success than almost anything else. Business consultant John
Baker has seen that so many times that he now says, “Durability is
stronger than talent, better than luck, more real than potential, and
more valuable than intellect.”
Some of the time, you will have to stay the course, climbing up the
ladder one hard step after another. Other times there won’t be an
obvious next step on the ladder. Then you’ll have to do what 20th
century singer William Warfield learned to do. He said, “When rungs were
missing, I learned to jump.”The quality of your life, your relationships, and your career is
deeply affected by your character or lack of it. So go ahead and put
some extra thought into the character you are building.

As
a best-selling author and Hall of Fame professional speaker, Dr. Alan
Zimmerman has taught more than one million people in 48 states and 22
countries how to keep a positive attitude on and off the job. In his
book, PIVOT: How One Turn In Attitude Can Lead To Success, Dr. Zimmerman outlines the exact steps you must take to get the results you want in any situation. Go to Alan’s site for more information.